The different types of telemarketing

When most people think of telemarketing, they think of one thing - cold calling. However there is so much more to the service; it's not just about selling, contrary to popular belief.



Telemarketing can be used for a variety of reasons, such as to fund raise for charities. Calls can be made or received in order to ask for or take donations for charities. As well as raising funds, these telephone calls also help to raise awareness of the charity - allowing members of the public who might not otherwise have known about it to get informed.



Customer appreciation calls are another facet of telemarketing. These can be made to thank the customer for their ongoing loyalty and custom, and generally do not include any attempts to sell.



Refreshing a database is another key reason to use telemarketing. Most companies have database of previous, existing and potential clients, and it's important their details are all present and correct. this will allow the company to include them in all future correspondence, and ensure the customer is happy with the current level of service they are receiving.



Of course, direct sales does come into it - telemarketing is a great way to encourage sales and get more customers on board. This is an engaging and effective technique, and perfect for companies looking to expand their consumer base. For this kind of telemarketing UK based callers are generally better to use, as it makes the person feel as if they are speaking to someone they know and trust.



Telemarketing is also sometimes utilised during elections, encouraging people to get out and vote, or even vote for a specific candidate. This is a great technique as it makes the person accepting the call feel special, as if they've been given a personalised phone call to sway their opinion.



Lastly, telemarketing is great for undertaking market research. It allows callers to compile accurate and current information on any topic, and generally takes no longer than one-to-five minutes, per call.



These are just some of the facets of telemarketing, which prove how worthwhile and diverse the medium really is.




About the Author: Stephen Smith is freelance consultant of Telemarketing services. For more information about outbound telemarketing and services, please visit: http://www.brittain.co.uk